What you'll learn
The Entire Branding Process from Sketch to Finished Client Presentation
Understand Everything About Client Briefs
Learn to Ask the Right Questions to the Client
Learn to Conduct Client and Competitor Research
Find Your Target Audience and Product Customer Profiles and Personas
Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
Find a Brand’s Position in the Market
Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm